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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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[WEBINAR] The Consumer Voice on Sustainability
Join us for a complimentary webinar featuring Ipsos climate change and sustainability experts, Dr. Pippa Bailey and Duncan Fergusson, Director of Social Intelligence Analytics.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos Core Political: Presidential Approval Tracker (10/26/2022)
Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden stands at 39% in this week's Ipsos Core Political
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Younger adults more open to care in a non-traditional environment
A much higher percentage of younger adults believe a non-traditional retail environment is just as good as a dedicated healthcare provider
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Most Americans have used virtual assistant to get answers to their questions
Still, human representatives are seen as best able to answer complicated questions
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump