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But what if we’re wrong? The GenPop Q&A with Chuck Klosterman
In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…
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How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands
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Black, Hispanic, and Asian Americans are much less likely to report good water and air quality in their communities
Axios-Ipsos Hard Truths Environmental Racism study finds minority Americans also experience more problems with weather-related infrastructure failures.
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Ipsos Core Political : Presidential Approval Tracker (09/16/2021)
President Biden's approval rating hits another low as more Americans disapprove of his handling of COVID-19 and other issues
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U.S. consumer confidence reaches fourth week of stability
Outlook remains weaker now than it was before the pandemic
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One in five Americans enjoy drinking Pumpkin Spice Lattes
Midwesterners are most excited to decorate their houses for Halloween
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2021 Holiday Shopping Expectations
Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.
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Most Americans’ personal drinking habits remain unchanged in recent months
New Ipsos poll, conducted on behalf of Cutback Coach, shows half plan to make an effort to drink less or in a healthier way in the coming months
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Small businesses increasingly cautious about the economy
The MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses recognize slight improvements to the U.S. economy, though they show increasing caution and diminished enthusiasm about the economic climate.