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How stores are becoming gateways to experiences
MBH Architects’ Helen Herrick thinks tomorrow’s shopping experiences will be not just transactional, but impactful, too. Here’s how brands can build more immersive experiences.
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How to tap into influencers’ creativity while keeping your brand center stage
A successful influencer marketing partnership is about more than follower counts. Ipsos’ Rachel Roders explains how brands can use insights and assessments to build better campaigns.
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Ways digital payment options will keep Americans spending
From cashless kiosks to real-time payments, money is changing hands in new ways. Payments Dive’s Lynne Marek explains just how commerce is changing.
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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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[RECORDING] UiPath: The Need for Speed
Why you need speed more than ever before—and how to leverage automation and AI to out-speed your competition.
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Xpectives.Health Summit
This premier event will unlock the latest trends, strategies, and insights to help you effectively market your prescription products to healthcare professionals.