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THE QUIRK’S EVENT
Join Ipsos’ Matt Carmichael for a timely session focusing on the critical role that market research plays in how researchers should think about the future and how those scenarios can guide the questions we ask today.
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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Monitoring Quality
Automotive and Mobility Development: Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.