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ADVERTISING WEEK
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
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Mental health replaces COVID as the top health concern among Americans
The Ipsos Global Health Service Monitor also finds that, relative to other countries, more Americans believe the healthcare industry is plagued by high costs and inequitable treatment.
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Half of Americans believe President Biden should be doing more to stop illegal immigration
A new Reuters/Ipsos poll also finds that a plurality of Americans opposes using tax dollars to transport migrants
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Inflation remains top concern for U.S. small businesses
The Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index sees largest fall since start of the pandemic
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U.S. consumer sentiment shows stability
Americans' saving habits shift significantly amidst another month of price increases
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Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
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Ipsos Core Political : Presidential Approval Tracker (09/21/2022)
This week’s Ipsos Core Political sees President Joe Biden’s approval rating at 39% for the third week in a row
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Most parents want classrooms to be places of learning, not political battlegrounds
Strong majority of parents believe recent state laws banning books or making it illegal for teachers to talk about LGBTQ or racial issues are about politics, not what is in the best interest of children.
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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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Forbes recognizes Ipsos Strategy3 as one of the World’s Best Management Consulting Firms
Ipsos Strategy3’s recognition demonstrates the success of its approach in leveraging a deep understanding of markets, people, and societies to drive business growth.