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[WEBINAR] Which Pandemic Behavior Changes Will Stick & Actions for Brands
It has become increasingly clear that we’re not going to flip a switch and revert back to normal once the COVID-19 health crisis is over. 2020 will leave an indelible impression on us all.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Coronavirus has disrupted how we buy food. How brands and retailers can keep customers coming back
The coronavirus pandemic has disrupted food shopping and retailers are scrambling to improve their online and in-store models.
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[WEBINAR] Global Views on Building Back Better After COVID-19
As Ipsos continues to track the impact of COVID-19 across the globe, our research has shown that in the face of crisis, people are pushed to prioritize what matters most and reassess how that impacts their future
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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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New Study from Ipsos Shows 82% of Consumers Concerned that Relaxed Health & Safety Protocols at Brick-and-Mortar Retail will Lead to COVID-19 Resurgence
Ipsos Mystery Shoppers gearing up to conduct thousands of in-store visits at retailers across the U.S. — from Trader Joe’s to Walmart and 7-Eleven to Taco Bell — to gauge which brands are successfully implementing health and safety measures and which ones are not.