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Americans Set to Shatter Summer Vacation Spending Records as Pent-Up Demand Causes Vacation Confidence to Surge
Summer Vacation Spending Could Grow by 50% Over 2019 Levels
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Ipsos Core Political Survey: Presidential Approval Tracker (06/17/2021)
President Biden continues to benefit from higher approval ratings than President Trump had at this time last year
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Reuters/Ipsos Poll: Electric Pick-up Trucks (06/17/2021)
Americans agree that pick-up trucks are part of the American way of life but are not as receptive to electric versions of them
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World Refugee Day 2021: a mixed picture
Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
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The case for a hybrid economy
Evidence mounts that people want to keep their new routines as they also return to the world
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Nearly four in ten Americans plan to keep third-party delivery company usage the same once receiving the COVID-19 vaccine
Usage remains stable as more begin to dine in at restaurants
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Politicized consumers driving sentiment towards brands
Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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Small business outlook climbs, aided by improving economic and revenue evaluations
The MetLife/U.S. Chamber of Commerce Small Business Index shows optimism about current and future macroeconomic pictures mixed with underlying hesitancy