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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
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How making pet care more affordable could make people healthier
Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.
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How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Panda Express, Whataburger, and Chick-Fil-A earn top spots in Ipsos’ 2024 QSR/Fast Casual Restaurant Digital Ordering Performance Study
Of the 26 QSR brands evaluated in this year’s report, Panda Express achieved the highest overall score (at 80 out of 100).
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Medallia Experience Conference
Join Ipsos at the Medallia Experience Conference to hear CX experts share actionable insights and best practices.
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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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How Ipsos helped Pringles take flight with their Super Bowl spot
Read more about why this ad beat out the others we tested, and the impact it actually had on game day!
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What the Future: Influence
Revisit our on-demand webinar to hear eye-opening data, expert interviews and insights about where influence is heading.
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The Super Bowl’s Best Ads of 2025
Revisit our live panel discussion unveiling the winners of the Ipsos Creative Excellence Super Bowl Awards.