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Small Business Index Stabilizes, More Optimism Towards Local Than National Economy
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects a lull in the high and rising optimism seen in the past few quarters.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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[EVENT] The Future of Gender
The night will comprise a panel discussion on how brands and products are evolving to embrace changing gender norms and societal comprehension of and expectations for gender.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Creating a Community Hub In-Store to Drive Traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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[WEBINAR] American Family Media Experiences 2020
American families are exposed to more and more media choices to build their family lives around.
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World Forum Strategy & Innovation Conference
Ipsos is delighted to be presenting at the Strategy & Innovation World Forum – a conference bringing together those at the forefront of business strategy & innovation, and providing a platform for thought sharing, leading to change & growth!
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.