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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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Race Relations Poll in Partnership with UVA Center for Politics, via Reuters/Ipsos
Over half of Americans believe that race relations have worsened since President Trump took office.
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Reuters/Ipsos Data: Core Political (08/08/2018)
President Trump's approval rating remains steady. Democrats narrowly lead the congressional generic ballot.
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Americans' Views on the Media
Ipsos poll shows almost a third of the American people agree that the news media is the enemy
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Reuters/Ipsos Data: Core Political (08/01/2018)
Democrats continue to lead the generic congressional ballot. President Trump's approval rating remains unchanged.
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Few Would be Comfortable with Flying on Pilotless Airliners
And Most Would Not Consider This Even if Airfare was up to 30% Cheaper
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Ipsos Social Media Analysis: Trump-Cohen Audio Tape Response
Release of the audio tapes of Trump and Cohen discussing buying rights to a story about an alleged affair does little to sway Americans on social media.
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Human Rights in 2018
Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights
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Reuters/Ipsos Data: Core Political (07/25/2018)
Despite the fallout from the summit in Helsinki, President Trump’s overall approval rating remains statistically unchanged, with 42% of Americans and 44% of registered voters approving of his performance as president.
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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.