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Who young consumers trust to tell them the truth about brands
In this podcast, you’ll hear more about what young consumers and their parents think about business and sustainability issues, and how it affects their purchasing decisions.
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Ipsos launches Ipsos.Digital, its fully automated research platform
The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
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Can financial services tackle health and wellness?
As consumers look beyond traditional markets to address health and wellness, giving new opportunities for financial services companies to step in.
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Unlocking Unstructured Data: AI Applications in healthcare
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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[WEBINAR] Bringing Consumer Occasions to Life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit