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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Most Americans say U.S. can’t afford military action in Syria and Ukraine
Ipsos polling on public opinion in Ukraine and Syria
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January 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Falls Sharply To Begin 2025
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Reuters/Ipsos Issues Survey December 2024
Most Americans believe the country is headed off on the wrong track.
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Improving access to healthcare by removing transportation barriers
Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.
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Half of small businesses say compliance requirements make it harder to grow
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.