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Americans say they can find common ground with others, but underlying political divisions remain
Newsy/Ipsos shows that Republicans and Democrats are skeptical of opposite party’s openness to opinions of others
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Widespread commonality in Americans' goals for themselves while partisan differences emerge in goals for the nation
New FixUS/Ipsos poll reveals political divergence in assessment of the current state of the country and priorities for the future
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation.
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America goes to the polls amidst challenges
New Axios-Ipsos poll finds despite significant interest in voting, major uncertainty exists about the election
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Ipsos research finds people are willing to fight for the truth
A majority are willing to call out misinformation in personal, private conversations
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America in Flux: Prepare for the Future
View our on demand webinar to better understand the underlying human mindsets that dictate behaviors.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?