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Showing Up for Black and Hispanic Consumers in Retail
Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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[WEBINAR] Social Commerce: Innovation, Inclusion & Insights
Join Ipsos’ Janelle James for a dynamic conversation on innovation, inclusion, and insights in social commerce.
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Predictive Drivers for Gender Equality Success in Advertising - A webinar in partnership with ANA, SEEHER & IPSOS
Join Ipsos’ Rachel Rodgers who will take part in the SeeHer’s GEM® (Gender Equality Measure™) predictive drivers webinar on October 12.
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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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Will viewers cross over to immersive content?
New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.
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Who are the Affluent environmentalists?
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.