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QR Code menus are growing even less popular
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
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Meet Your New Respondents: Research with Synthetic Data
Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.
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Global Affairs: Key insights, data and solutions
Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals
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Shifts: How will our version of the American Dream evolve over time?
Ipsos Strategy3’s Matt Palmer considers the forces that could redefine the aspirations and markers for the now, next and future of success, self-reliance and personal impact.
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How marketers can reimagine the American Dream for growing populations
Asmirh Davis, founding partner and president at Majority, explains how marketers can get real by grounding their marketing in the cultural specifics and the economic realities of a changing America.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Fewer Americans are cutting back on dining out
Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
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[WEBINAR] Meet Your New Respondents: Research with Synthetic Data
Join us to hear how Ipsos is transforming market research through the innovative power of synthetic data!
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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards