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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Customer Experience Tipping Point
It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.
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Reuters/Ipsos Data: Core Political (06/20/2018)
President Trump’s approval stands at 43% among all American adults as Attorney General Jeff Sessions continues to top the Reuters/Ipsos Wh’Exit poll.
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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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U.S., Canada Relations Loom Large in the Wake of the G7 Summit
Most Americans and Canadians support participation in NAFTA; Canadians see more benefit for their country
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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Cincinnati Enquirer Ranks Ipsos Among Top Workplaces in 2018
Ipsos again has been recognized as one of Cincinnati’s top workplaces
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[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
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Reuters/Ipsos Data: Core Political (06/13/2018)
President Trump’s approval rating stands at 41% this week among all Americans