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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices
We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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[WEBINAR] Behavioral Science Insights for Healthcare Marketers
Join Ipsos Behavioral Science expert Micah Goldfarb, PhD, as he discusses several of the ways companies can leverage the insights gained from behavioral science research.
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[WEBINAR] Defending the Customer During Economic Uncertainty
Join Ipsos Customer Experience experts, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) and Mary DeBisschop (SVP and Chief Commercial Officer, Ipsos CX), as they review 5 challenges faced by CX leaders in times of economic uncertainty.
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[WEBINAR] A New World Disorder: Opportunity in a Polycrisis
In this can’t-miss webinar, experts from Ipsos Strategy3 and the Ipsos Trends & Foresight Lab will share key takeaways from Ipsos Global Trends 2023
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Equality Lounge: International Women’s Day
Be sure to join Ipsos’ Rachel Rodgers to hear tips for Challenging the Status Quo: Why Women Are Embracing Rewirement Over Retirement
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THE QUIRK’S EVENT 2023: Chicago
Please join Ipsos in Chicago to hear more about A New World Disorder: Opportunity in a Polycrisis.