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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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It’s already holiday shopping time for the early birds
About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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How impactful will immigration be in the election?
Below are five charts on where Americans stand when it comes to immigration, how Americans feel about various immigration policies, and how varying media silos could amplify the issue of immigration heading into the election
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OTT 2024 (Today’s Dynamic Media Landscape)
Join your friends from Ipsos at this year’s event to hear the latest data and discussions of the data’s implications from leading media and measurement experts.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Securing the border is seen as the top immigration priority
New Scripps News/Ipsos poll also finds that a majority support both a path to citizenship for dreamers and mass deportation, underscoring the deep partisan divides on how to best handle the issue