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Ipsos named by Forbes as one of America’s Best Employers for Women 2024
Ipsos ranks among the nation’s most supportive and equitable workplaces for women, according to independent survey of over 150,000 American women
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
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The race for the presidency remains unchanged in the wake of the assassination attempt on Trump
However, Reuters/Ipsos polling fielded after the assassination attempt and GOP Vice President announcement shows most Americans are concerned about political violence
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
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Three in five Americans are likely to watch a Biden-Trump debate
New Syracuse University/Ipsos poll also finds that a majority believe American democracy works well for most people
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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
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Women have less desire to advance their careers. Why?
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.