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Majority of Americans think knowing their ancestry is important
Knowing their family’s history makes Americans feel curious, connected, and proud
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Americans are conflicted on what LGBTQ+ Pride celebrates
Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face.
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Seven in ten Americans plan to celebrate Father’s Day
Cooking at home the most popular way Americans plan to celebrate
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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The case for a hybrid economy
Evidence mounts that people want to keep their new routines as they also return to the world
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Race and Identity in a Changing Nation
Examining America’s complicated relationship with race against a backdrop of ongoing demographic and generational change.
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U.S. consumer confidence builds on pandemic high
Gains in Current and Investment sub-indices drive this week’s growth
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Americans head into summer confident in their finances as the rally slows
Americans are better able to manage their bills, but uncertainty around back to the office remains. Meanwhile, parents who are hesitant about the vaccine for themselves are still wary of allowing their children to get one, pointing to barriers along the path towards herd immunity.
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Cliff’s Take: Not So Hesitant Summer
Vaccine skepticism is enduring, making herd immunity an ever more elusive and perhaps unattainable goal.