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Drop in U.S. consumer sentiment erases recent gains
Purchasing and investment confidence show the most marked declines
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Americans brace themselves for higher prices and interest rates
Nevertheless, U.S. consumer confidence remains stable as COVID cases fall and market rallies
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Two in five Americans approve of how President Biden has handled Russia and Ukraine
A new Reuters/Ipsos poll finds American public opinion about Biden's handling of the crisis has improved notably from last week, although a majority still disapproves
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Americans are split over their opinions on abortion
A Reuters/Ipsos poll finds that Americans are also split on who should decide whether abortion is legal or not, with almost 2 in 5 saying it should be up to the federal government while a third say it should be up to the states.
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American Healthcare Workers Persevering, but Remain Stressed
New USA Today-Ipsos survey of healthcare workers finds one in three thinks the system is on the verge of collapse
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Ipsos Core Political : Presidential Approval Tracker (02/16/2022)
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
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Half of Americans say they are certain they will vote in the upcoming midterms
A recent Reuters/Ipsos poll finds that only one-quarter (25%) of Americans believe the country is headed in the right direction.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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How does diet impact wellness?
Ipsos spoke with Simone Pyle, an expert in the gut microbiome at Unilever, about how the foods in our diet and our “gut health” will play a bigger role in wellness in the coming years.