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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Most Americans view latest Trump charges as serious
ABC News/Ipsos poll shows nearly half believe former President Donald Trump should suspend his campaign after most recent indictment; views similar to April indictment
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Americans trust teachers, but some still want parents to be the primary voices on what's taught
Concerns around teacher shortages and underpaid educators drastically overshadow politically-motivated book bans and culture wars
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How gender shapes commercial representation for athletes
Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.
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How we think about generational attitudes
When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Most Americans are uninformed about gut health and the microbiome
A new Ipsos poll conducted on behalf of MDVIP finds that many Americans are unsure of whether gut health is a fad, and many are uninformed about implications of gut health
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Change is happening too fast… and too slowly
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Aura Mother's Day Survey
Aura Study finds mothers struggle to balance protecting kids online and giving them freedom and privacy
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Support for student loan forgiveness varies across different amounts
New USA Today/Ipsos poll finds that a majority of Americans prefer prioritizing making college more affordable for students