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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...
But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau
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Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill
Susan B. Anthony Ranks Second, Followed by Helen Keller
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.