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Corporate Responsibility Under the Biden Administration
Discover insights covering anticipated regulation under the Biden Administration and the expectations of business in addressing societal challenges.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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Americans are split on President Biden's American Jobs Plan as a whole but agree that certain measures should be implemented
New Ipsos poll finds that Americans are split on the American Jobs Plan as a whole but do support a number of its individual policies
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[WEBINAR] Corporate Responsibility Under the Biden Administration
The insights we’ll be sharing are a combination of Ipsos’ latest polling data as well as new custom data that will be released during the webinar.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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[RECORDING] Recreational Boating & Fishing Foundation Marketing Workshop
The RBFF State Marketing Workshop has gone virtual! The date for this year’s Workshop is February 23-25, 2021 and Ipsos is pleased to be part of the agenda!
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.