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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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How Mobile Video Can Drive the Future of Brand Marketing
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.
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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Most Millennials Eschew Weddings for Retirement Funds
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes