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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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[WEBINAR] Insights to Activate: Know the New America
Knowing the new America is essential for businesses as they navigate the shifting sands of policy and public opinions.
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From Analytics to Action: How Nationwide Transformed Marketing Measurement
Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.
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Employees want more workplace mental health resources
NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
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ARF Women in Analytics & Young Pros
Ipsos’ Mallika Acharya will join a dynamic ARF Women in Analytics and Young Pros panel discussion during AUDIENCExSCIENCE.
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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[WEBINAR] From Analytics to Action: How Nationwide Transformed Marketing Measurement
Join us for a virtual case study to hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.
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Ipsos establishes Technology, Media, and Telecom practice to help global brands innovate and grow faster
Jamie Stenziano, veteran advisor to global tech and media brands, to serve as executive vice president and head of the TMT practice
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ESOMAR: The Evolution of Marketing Mix Modeling
Join Ipsos MMA SVP, Brian Lange, to learn more about reimagining measurement to unlock deeper insights and drive growth