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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Meeting the Demand for Agile Insights
Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
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Ipsos launches Accessible UX Audit services with CurbCutOS
Supporting businesses in navigating the European Accessibility Act
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.