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Most Americans want more government action on food safety, labeling
New Axios/Ipsos American Health Index finds areas of common ground on food labeling, politician health disclosures
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Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Despite overall uncertainty, we are somewhat confident in spending
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Support for populist ideas remains strong, but some countries have seen belief fall
The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation. -
May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?