Search
-
Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans
-
A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker
-
Half of Americans say the war between Israel and Hamas is important in determining the candidate they will support in November
New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate
-
Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
-
Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
-
Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
-
Majority of Americans support FTC ruling that would ban non-compete agreements
Support for the banning of non-compete agreements is highest among wealthier, more educated Americans, new Ipsos poll finds
-
Americans view country as deeply divided, but believe most have much in common
Shared fundamental values unite Americans
-
Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
-
April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.