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One in four say they plan to set up a will soon
One in four Americans say they will set up a will or a trust soon, according to new data from the Ipsos Consumer Tracker.
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Most people say brands should create accessible digital experiences
A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Harris and Trump are locked in tight race with 1 day before election
Biden’s approval rating is just 37% among all Americans
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Less than a week before Election Day, the presidential election is in a dead heat
New ABC News/Ipsos polling finds most likely voters are dissatisfied with their choices for president
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The states and counties that could decide the election
Below are five charts on how the election is shaping up heading into November 5th, how the swing states are looking, and a few key counties in these swing states to watch on Election Day
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Americans’ perceptions of election security vary by primary media source
New Ipsos poll also finds media source divides Americans’ views on who will win the election
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Most Americans are prepared to accept the election results as legitimate
ABC News/Ipsos: Most think Harris will accept election results, fewer say the same of Trump
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GLP–1s: A Healthcare Revolution?
One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.