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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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A complicated portrait of beauty
Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
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Attitudes Toward Space Exploration 2019
As the 50th anniversary of the Apollo 11 moon landing draws closer, Ipsos shares data exploring what Americans think about space exploration.
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
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Most Car Owners/Lessees Agree That Today's Vehicles Could Be Considered Technological Devices
Thinking About Technology that Allows for the Collection and Transmission of Driver and Vehicle Data, Nine in Ten Believe the Vehicle Owner Should Control Who Has Access to the Data
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Five steps to ensure your evidence and access strategy is fit for the future
Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
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Six Conceptions of Nationality
Across the world, and often within each country, perceptions of nationality range from very restrictive to all-inclusive. Ipsos found that various conceptions of nationality can be categorized into six types. We explore the six segments, and how they differ in key countries.
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
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Nearly Half of Americans Say They Would Feel Sad If Printed Materials No Longer Existed
However, Two Thirds Believe that Print Will Eventually be Phased-Out and Digital Will Rule