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Most Americans feel close to their community, town, and state
Poll of over 1,000 Americans also shows that Republicans tend to feel closer to their communities than Democrats.
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The Sky Isn’t Falling: Gen Z and Long-Form Streaming
Watch our on demand webinar exploring the media preferences and habits of the always-connected Gen Z.
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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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Reuters/Ipsos Survey: Perceptions of the economy impact Biden's approval and chances in 2024
In a hypothetical 2024 match-up between Biden and Trump, the race is too close to call.
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Americans divided on January 6th indictment, in line with other criminal cases against Trump
New ABC News/Ipsos polling finds many view the January 6th charges as serious
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Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support
Most Americans have largely made up their minds about whether the former president is guilty or innocent
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How AI will transform the patient journey
Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI