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The Biggest Beauty Influencer Isn’t Who You Think It Is
New Global Study Looks at Beauty Standards, Ideals, and Routines
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[WEBINAR] The Future of AI-Powered Consumer Understanding
While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.
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ANA Digital & Social Media Conference
Join Ipsos at the 10th annual ANA Digital & Social Media Conference featuring top CMOs and key leaders covering important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!
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[WEBINAR] AI-Powered Trend Detection & Insights
Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
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What difference does the mood make when advertising during sports events?
Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.
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Ipsos Wins a Prestigious 2019 Content Marketing Award
Future-focused magazine honored for Best Print Publication
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Fatherhood can be a stressful and isolating experience, but maintaining close friendships can help
Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Insight for Impact: The Future of Influence
Watch our on-demand webinar to see in action our qualitative analytic process that uses strategic human insight to drive real business impact.
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ISDN 2019
Join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.