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Money
In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.
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Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers
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Baby Boomers generally dissatisfied with the current job search process
Just over half of employed Americans say they have good pay
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More than four in five physicians/pharmacists believe that longer prescriptions could increase patient adherence and improve chronic condition management
New RO Pharmacy/Ipsos poll finds that most physicians would write longer prescriptions if they could
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Over two in five Americans are planning to use holiday cards to connect with loved ones this holiday season
A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards
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Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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Most Americans plan to celebrate Thanksgiving this year
Just under half will host Thanksgiving meals in their homes
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Majority looking for change in how U.S. deals with mental health crises
New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.
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Over two-thirds of Americans support ending the practice of Daylight Savings Time
One-third of Americans enjoy pumpkin pie during Thanksgiving