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Five ways pharma brands can achieve greater effectiveness
Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Global Study Highlights Misperceptions of Key Issues like Crime, Climate Change, Sex, and Others
The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions
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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Advertising is Out of Sync with World's Consumers
Adults across 28 countries feel advertising does not reflect the world around them
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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ANA Data & Measurement Conference
Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.
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[EVENT] TMRE Conference
Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
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[EVENT] SHEconomy Summit: Power & Influence
Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.