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‘Natural’ Food: What Does it Mean to Consumers?
New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.
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Roseanne Reboot Draws Bipartisan Audience
The 2018 “Roseanne” reboot was widely expected to be a magnet for President Trump’s supporters, however, a new Ipsos survey reveals that the show draws fairly even viewership across the board.
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The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points
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Reuters/Ipsos Data: Core Political (05/09/2018)
President Trump’s overall approval rating this week stands at 44% among all Americans and 45% among registered voters, posting respectable gains in public sentiment.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Most Believe Consumers Should Be Able to Access Content on The Internet
Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right
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[EVENT] ASCO Annual Meeting
Join Ipsos at ASCO’s annual meeting where more than 32,000 oncology professionals from around the world gather to discuss state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field.
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How do Americans feel about various institutional symbols and identities?
Certain values are important across all parties, but many concepts continue to display a partisan divide.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds