Search
-
Harris maintains slight edge over Trump among voters nationwide
Half of registered voters view Harris as the debate winner
-
Why better campaigns focus on audiences’ memories rather than views
Third-party cookies remain in wide use — but new alternatives can inspire greater consumer understanding and better advertising, says Ipsos’ Nicholas Watson.
-
Why news literacy matters more than ever for future generations
An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.
-
A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
-
Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more.
-
Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
-
Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023
-
Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
-
Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
New ABC News/Ipsos poll finds an increased interest in voting among Democrats after Biden stepped out of the race and endorsed Harris
-
Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.