Search
-
How fandom shapes future brand success
Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
-
Shifts: How will fans move from consuming to influencing?
Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.
-
Why brands should reinvent sponsorships for the digital fandom era
From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.
-
How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
-
April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
-
America’s global reputation takes a hit
Five charts showing how global attitudes of America’s role in world have shifted
-
Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
-
Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
-
AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).
-
Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care