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MSI 2024 Summit: Marketing After AI
Some claim AI is “coming after” marketing and other jobs, but marketing will continue after AI becomes simply how we do our jobs.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Conversations with AI, Part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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Americans are hopeful automation and robotics technology will have a positive impact on the U.S. economy
Though, a new Ipsos survey finds that many are concerned about the impact this technology will have on the job market and job security
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Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards
Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How automakers can shift gears for tomorrow’s cities
American cities are built for cars. But as commuting patterns shift with work patterns, automakers like GM are envisioning a new role to keep cities moving.
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How restaurants can adapt to a future in flux
With downtown business districts changing by the day, restaurants and retailers need to adapt to the shifting needs of their patrons, says the National Restaurant Association’s Hudson Riehle.