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Among Republicans, Trump leads the Republican primary, gaining ground since September
New Reuters/Ipsos polling finds that the economy and reducing crime are the main issues for Americans when it comes to determining how they will vote
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Americans feel more confident about their financial future than they did one year ago
Ipsos study conducted on behalf of BMO finds that Americans feel that things are looking up in 2024, even if many financial challenges persist
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Half of small businesses remain concerned with inflation, report worker shortage
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2023 falls, returns to levels from late 2022 and early 2023
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Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate
The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light
New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.
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Why gaming culture needs to evolve for everyone
A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.
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How a new mindset is taking shape among young startups
Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.