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New Tool from Ipsos SMX Increases Mobile Engagement
Mobile Web App Optimizes Online Community Experience Through Responsive Design
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Gaming with Millennials Fact Sheet
The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
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A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.
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FYI: Who's Cutting the Cord?
The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model.
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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
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Ipsos and I-Behavior Team Up to Help Marketers Reach America's Affluent
I-Behavior to On-Board Ipsos Affluent Survey USA Data for Greater Online, Digital, and Video Success
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America Goes Shopping in an Electronics Wonderland
"The children were nestled all snug in their beds, While visions of smartphones danced in their heads. And mamma on her tablet, and I downloading an app, Had just settled our brains for a long winter's nap."
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Business Made Simple by Xerox
What makes great customer service? How do you keep your customers coming back?