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New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Authors Present Revolutionary Ways To Tackle Customer Allegiance And Retention

AP/TV Guide Poll: TV Viewers Say Stop With The Reality Shows, Already!

Noted Researchers And Pollsters Bolster Ipsos Public Affairs Division

Industry Veterans Thomas Miller And Nicolas Boyon Join Ipsos In The U.S.

RBC CASH Index: Consumer Confidence Plummets In The Face Of Record Gas Prices, Katrina's Impact

AP/Ipsos Poll: More Than Half Say Abandon Flooded Parts Of New Orleans Below Sea Level; Public Mood Darkens

AP/Ipsos Poll: Most Americans Think Government Did A Good Job Targeting Sept. 11 Aid

Interest In Online Banking Flattens

Concerns About Personal Information, Identity Theft, And Services Stall Growth According To Ipsos Insight's Annual Online Banking Survey

AP/Ipsos Poll: Public Supports Approving Roberts For High Court By A 2-1 Margin

A Quarter Of Those Polled Weren't Sure

AP/Ipsos Poll: Worried Public Wants President, Congress To Make Gas Prices The Top Domestic Priority

AP/Ipsos Poll: People Overwhelmingly Support The Right Of Critics To Openly Protest Iraq War