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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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[WEBINAR] Recession Anxiety and Consumer Perspectives in 2023
We'll share up-to-the-minute consumer perspectives about the current state of the economy from our online community and social intelligence experts.
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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[WEBINAR] Mapping & Measuring Emotional Experiences
During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.
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[RECORDING] Race and Politics in America
Join us for our December DC Salon with a deep dive panel discussion about how race and ethnicity factor into U.S. elections and the political agenda.
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67% of G7 citizens believe that gender inequality in the workplace is a real problem
Today the Women's Forum for the Economy & Society presents the third edition of its Barometer, which analyzes the perceptions of 3500 citizens of G7 countries on gender inequalities in their respective countries and puts it in perspective with the reality of recent data disaggregated by gender. This measurement tool constitutes a unique database.