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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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ARF Cognition Council: New Lenses on Brand Identity
Take a closer look at branding and communications from multiple cognitive lenses.
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ESOMAR CONGRESS 2022
Join Ipsos at ESOMAR Congress 2022 and listen in on our panel discussion, "What if we could stop racism?" on Tuesday, September 20.
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Most gun owners support certain gun control reforms
New NPR/Ipsos poll also shows deep distrust of government institutions, suggesting barriers to enacting gun control could exist
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Most American adults support barring trans student athletes from competing
New NPR/Ipsos poll also finds a plurality opposes restricting trans youth’s access to gender-affirming care
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What happens when artists give fans creative license
Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.
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One in three incorrectly believe their country is one of the biggest hosts of refugees globally
Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.
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Latino Americans worried about gun violence and crime, optimistic about America
New Ipsos poll for Axios & Telemundo finds Latino Americans want the administration to prioritize fighting inflation
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.