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Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough
Over Half of Customers Think They are Working Harder Than Companies to Fix Problems
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Consumers Share Positive and Negative Experiences Equally
New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions
Top-Rated Audio System Brands Influence Half of Car Purchase Considerations
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
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Millennials and the Impact of Social Brand Perception
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.