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[WEBINAR] Storytelling Best Practices to Drive Brand Success
Interested in learning more about how Storytelling in research can help you drive brand success?
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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Empowering B2B Intermediaries through Customer Experience
Listen in as our Customer Experience research experts reveal the four core tenets of a successful firm-intermediary B2B relationship.
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Americans trust teachers, but some still want parents to be the primary voices on what's taught
Concerns around teacher shortages and underpaid educators drastically overshadow politically-motivated book bans and culture wars
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Many women report not feeling comfortable discussing menopause at work
New Bank of America poll with data collection by Ipsos finds menopause is largely viewed as a life stage rather than medical issue
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How better customer experience can support stressed caregivers
With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.
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How men can find new purpose as a gender in ‘crisis’
Economist Ariel Binder explains why the narrative about “men in crisis” is exaggerated, and considers what the outlook on men in the workforce could mean for families and brands.
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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.