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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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Virtual music is testing the limits of human connection
Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.
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What happens when artists give fans creative license
Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.
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Our pandemic habits are sticking – and even accelerating
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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[WEBINAR] Understanding the Landscape: A 360° View of the Metaverse & Web3
Are you ready to leverage their potential? Don't miss your opportunity to hear in-depth insights into the metaverse and Web3.
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Majority of homeowners hit with unexpected home repair costs in the past year
New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects