Search
-
Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
-
Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
-
Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
-
AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
-
Air conditioning: yet another thing impacting our budgets
The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
-
The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
-
Future Jobs to Be Done
People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
-
How younger Americans use credit cards to make ends meet
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
-
Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans
-
A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker