Search
-
Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
-
Showing Up for Black and Hispanic Consumers in Retail
Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
-
Tap into the Human Collective
Discover how Ipsos Communities enables brands to engage in an ongoing dialogue with consumers that puts people at the heart of innovation.
-
Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
-
Voices of Ukraine: Documenting Life During Wartime
In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.
-
Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
-
How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
-
Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
-
Mental health replaces COVID as the top health concern among Americans
The Ipsos Global Health Service Monitor also finds that, relative to other countries, more Americans believe the healthcare industry is plagued by high costs and inequitable treatment.
-
Most parents want classrooms to be places of learning, not political battlegrounds
Strong majority of parents believe recent state laws banning books or making it illegal for teachers to talk about LGBTQ or racial issues are about politics, not what is in the best interest of children.