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Satellite Radio: Americans Aware, But Will They Pay?
An Estimated One-Half Of Americans--Roughly 100 Million People--Are Aware Of The Recently Launched Subscription Services
Twenty And Thirty-Something Males Drive Awareness Of Emerging Broadcasting Technology -
Ipsos Acquires F-Squared Market Research & Consulting
Extending Its Geographic Coverage To Central And Eastern Europe
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Financing Retirement Provokes Worry Across the Globe
New Research Suggests Financial Services Companies Should Help Families, Not Just Individuals, Plan For Future
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Ipsos acquires ACNielsen Vantis
Move strengthens its leading positions in U.S. Marketing Research and Consulting
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Fee-Based Online Music Faces Uphill Battle
Fewer Than 1 In 10 Have Ever Paid To Download
Online music activities do influence offline behaviors -
Super Bowl Delivers Attentive Viewers Who Remember the Advertising - Ipsos-ASI
Research shows Super Bowl far more effective advertising medium than other football games
88% of male viewers could remember the name of at least one of the advertisers in the Super Bowl while only 29% could remember an advertiser from Monday Night Football and 33% from the NFC Championship -
Digital Music Behavior Continues to Evolve
Almost One-Fourth of Americans--About 50 Million People-- Report Having Downloaded Digital Music and Listened to Internet Radio
For some, PC's Becoming Central to Music Listening Experience - Ipsos-Reid Study -
Corporate Image 2001: It's All About Customer Service
American Business Continues to Enjoy a High
Tide of Good Feelings -
Microsoft Ruling: America's Thoughts This Weekend
U.S. and 19 states v. Microsoft: In the Court of Public Opinion
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Veteran Pollster Joins Global Research Firm
Ipsos-Reid Opens US Public Affairs Polling Division With Thomas Riehle as President and Chief Operating Officer